Point-To-Point Marketing and Strategic Solutions Research present "The Podcast Study: Growth." A new and different type of podcast research that focuses solely on the most effective ways to grow usage within your existing audience, as well as how best to expand your podcast's reach in a crowded marketplace. See highlights from the study presented at PodcastMovement 2025 in Dallas here, Watch webinar replays and download slide decks below.
This study has actionable findings for everyone from C-Suite executives of major podcast platforms to the creator who produces a single podcast with 100 fans. This research gives an action plan that podcasters can take home and implement right away.
"The Podcast Study" uncovers the real-life motivations behind why people press play, share, or skip. In an industry overflowing with content but starving for time and attention, this study gets to the heart of the matter: What actually moves the needle for podcast consumption?​
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​Work-life behavior and how employment and commute patterns shape podcast habits. Are full-time workers really the audio diehards? Or is there an untapped segment hiding in plain sight?
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Who are the Podcast Prime Prospects? These are the light listeners who show potential to become tomorrow’s super fans. But they won’t get there by accident. The study helps identify them and how to win them.​​​
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​​The real meaning of Word of Mouth. Everyone says WOM is king, but we asked: Which kinds of WOM actually work? Is it friends? Social influencers? Passive sharing? Or something deeper?
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Tactics that actually grow audience. We’re measuring marketing strategies that deliver, not in theory but in practice. Because growing a show today requires more than hope and hashtags.
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​How podcasts stack up in the attention economy, competing with video, streaming, books, and even retail brands for time and engagement.​​
“The Podcast Study” challenges assumptions, inspires innovation, and arms podcast creators, networks, and advertisers with the intelligence they need to grow—not just louder, but smarter.