The Podcast Study 2026 uncovers new insights into how audiences discover, choose, watch, listen to and build relationships with podcasts.
Point-To-Point Marketing and Strategic Solutions Research share the findings and, more importantly, what they mean for growing podcast audiences
Watch webinar replays and download slide decks below.
The Podcast Study 2026 surveyed 1,205 podcast consumers in a nationally representative study designed to examine podcast consumption, advertising effectiveness, monetization, discovery, loyalty, and the evolving relationship between hosts and audiences. Crooked Media, NPR, and PRX are co-sponsors of the research.
Download webinar #1 deck:
The Host and the Power of Trust
Download webinar #2 deck:
Turning Listeners Into Superfans
Download webinar #3 deck:
Beyond the Pre-Roll
Download webinar #4 deck:
What Radio can learn from The Podcast Study 2026