Point-To-Point Marketing and Strategic Solutions Research present "The Podcast Study 2025: Growth." A new and different type of podcast research that focuses solely on the most effective ways to grow usage within your existing audience, as well as how best to expand your podcast's reach in a crowded marketplace.
See highlights from the study presented at PodcastMovement 2025 in Dallas here, Watch webinar replays and download slide decks below.
This study has actionable findings for everyone from C-Suite executives of major podcast platforms to the creator who produces a single podcast with 100 fans. This research gives an action plan that podcasters can take home and implement right away.
"The Podcast Study" uncovers the real-life motivations behind why people press play, share, or skip. In an industry overflowing with content but starving for time and attention, this study gets to the heart of the matter: What actually moves the needle for podcast consumption?